When you are in a rock band, you develop bonds with your bandmates that can last a lifetime. One of the reasons why your band came together was that you had the same goals, you all wanted to play the same kind of music, you all have a common interest in musical experimentation and you all want the group to succeed. In order for your band to succeed, everyone needs to get involved in promotion.
It is also helpful to get friends, family members and fans of the band involved as well. The more you can promote, the better your chances are of drawing a large audience. Here are five ways to market your band that you can expand on to find your own level of success.
Giving out fliers and handbills has been a proven way to market a rock band for decades. What has changed over the years is that putting up posters and show fliers on telephone poles has become largely ineffective. People will get most of that information from the Internet. But when you give someone a handbill with your band and show information on it, she/he will usually read it quickly to see what is on it. In this day and age of instant marketing, handing someone a small quarter-page piece of information will do much more for you than littering your town with fliers and posters.
Whether you are in a cover band or rock band an original band, a prospective audience member will want to hear what you sound like before paying money to see you. That is why it is important to have a decent studio-quality recording of your band that you can offer as a sample. Post the music on the social networking Internet sites, and have CDs with you that you can give away. The low cost of CDs, and the ease with which copies can be made, make this an effective way to promote your band.
3) Street Team
A street team is a group of fans that want to help spread the word about the band. You usually ask someone from within the band to run the street team, or put a close friend of the band in charge. When a show is coming up, get the street team some handbills to hand out and have them start chatting up the show on the Internet. Offering free gifts to street team members such as drinks at a show or a band t-shirt will help to keep your street team motivated and productive.
4) Free shows
Some bands shy away from doing shows for free, but if it gives your rock band a chance to play in front of a large audience, then you would be foolish not to take it. Start by getting a hold of the promoters of larger events in your area and offering your band’s services as an opening act for free for the festivals and big concerts. Don’t forget the free sample of your band so the promoter can hear what you sound like. You would be surprised at how many promoters love bands that will open for free because it helps to keep the cost of the show down. Just remember to not make a habit of playing free shows. When you realize that the audience is there to see your band, that is when it is time to get paid.
Video is an extremely powerful medium. You can present your band’s full look and personality in one four or five minute video. Contract with a professional video company to create a promotional video that is a compilation of live footage, live pictures, any press quotes the band may have and then a mention of the band’s email or website. Post your video on as many free Internet video hosting websites as you can, and start sending free copies to local promoters.
Promoting a rock band is a lot of work and requires a great deal of determination. But if you want to start making decent money playing live music, you need to learn how to market your band and create your audience.
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